SEKOLAH PR

Preparing PR Leaders for Complex Public Communication

Sekolah PR is a structured public relations development program designed for government institutions and corporate organizations facing increasingly complex communication challenges.

This program goes beyond technical PR skills. Sekolah PR focuses on strategic communication capability, helping participants understand how public relations functions as part of organizational governance, public trust, and institutional reputation.

Managed end-to-end by Publikata as a Training Management Agency, Sekolah PR ensures learning is relevant, structured, and aligned with institutional objectives.

Why Sekolah PR

Public relations today is no longer limited to media relations or content production. Institutions are expected to

Respond to public issues quickly and accurately

Communicate policies clearly and responsibly

Manage reputation in a digital and highly connected environment

Coordinate messaging across internal and external stakeholders

Sekolah PR addresses these challenges by positioning PR as a strategic function, not just an operational role.

Who This Program Is For

Sekolah PR is designed for :

Government PR and Communication Units

Public Information Officers

Corporate Communication Teams

Public Affairs and Stakeholder Relations Teams

Middle-level managers involved in communication decision-making

Program Focus Areas

The program is structured around key competency areas essential for modern public relations:

Communication Strategy & Planning

Understanding objectives, audiences, and institutional positioning.

Issue & Reputation Management

Identifying risks, managing narratives, and responding to public issues.

Media Relations & Public Messaging

Developing clear, responsible, and consistent communication.

Digital & Public Communication

Adapting PR strategies to digital platforms and public engagement.

Institutional Communication Governance

Aligning PR practices with organizational structure and policy.

Delivery Format

Sekolah PR can be delivered as:

In-class training

Online sessions

Hybrid programs

Modular series for long-term capacity building

Program duration and structure are adjustable based on institutional needs.

Program Outcomes

Participants will gain:

A clearer understanding of PR as a strategic organizational function
Practical tools for managing communication issues
Improved coordination between PR, leadership, and stakeholders
Enhanced capability to support institutional objectives through communication

For institutions, the program contributes to:

Stronger communication governance
Improved public trust and clarity
Better-prepared communication teams

Develop Strategic PR Capability for Your Institution

If your organization is looking to strengthen its public relations function beyond technical skills, Sekolah PR provides a structured and managed approach to capacity building.